Marketing and social media for the not-for-profit sector
Marketing, in its broadest sense, is a poorly understood management discipline. The better you understand user needs and context the more likely you are to deliver the right change
and impact.
Outcomes
During the session, participants will:
- Learn the fundamentals of branding, marketing, sales, and fundraising
- Take a practical approach to marketing and communications and learn about:
-delivering key messages
-targeting key audiences
-identifying key channels
-checking assumptions – research and testing, including social listening and search listening
-social and network marketing, including storytelling and its relationship to other forms of engagement such as crowdfunding
Trainer
Robert Foster delivers training on behalf of the award-winning social enterprise Red Ochre. Established in 2002 to help the not for profit to be more successful and sustainable, Red Ochre has supported thousands of organisations in over 25 countries through workshops, facilitation, tool development, mentoring and consultancy.
*Please note the date for this training could be subject to change or cancelled if we do not have enough people registered for the session. Email zebina@hcvs.org.uk if you have any queries.
When
March 2nd, 2023 from 10:00 AM to 1:00 PM
Location
Zoom online "Training"
United Kingdom
United Kingdom
Contact
Event Fee(s)
| Event fees | |
| HCVS member - Micro (less than 10K) | £20.00 |
| HCVS member - Small (less than 100K) | £40.00 |
| HCVS member - Medium (less than 500K) | £60.00 |
| HCVS member - Large (Over 500K) | £75.00 |
| Members of THCVS, Redbridge CVS, Voluntary Action Islington | £40.00 |
| Non-member of HCVS | £75.00 |